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Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

The Verge • 2026-07-10T19:56

Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner's permission. […]

What happened?

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner's permission. […]

Story details

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them.

The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner's permission.

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Original source

https://www.theverge.com/tech/964416/meta-instagram-ai-muse-image-deepfakes