Technology

Meta deactivates feature that let you generate AI images of any public Instagram account

Engadget • Sat, 11 Jul 2026

Meta has deactivated the Muse Image capability to create AI deepfakes of any public Instagram account you @-mention.

What happened?

Meta has deactivated the Muse Image capability to create AI deepfakes of any public Instagram account you @-mention.

Story details

Meta has deactivated the Muse Image capability to create AI deepfakes of any public Instagram account you @-mention.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.engadget.com/2212843/meta-deactivates-muse-image-public-instagram-post-ai-images/

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner's permission. […]

Meta removes controversial AI feature on Instagram after backlash

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post. "We've heard the feedback that this feature missed the mark, so it's no longer available."

Meta pulls new AI image feature after days of backlash

Meta's release this week of an AI feature that let people alter Instagram content drew swift blowback.

No, Flock isn’t threatening people for debating surveillance

On Thursday, the Instagram account for a lecture series in Newport Beach, CA posted a photo of what appeared to be a cease and desist letter from the surveillance technology company Flock Safety. Flock has received significant backlash over its technology and work with law enforcement agencies, and this letter kicked off yet another wave […]