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New product identifiers show up in Apple's backend, don't indicate release timing

AppleInsider • Wed, 09 Sep 2026

New product identifiers show up in Apple's backend, don't indicate release timing

Apple is set to reveal a range of new products during its "Surprise and Shine" event on Wednesday, but a new set of product identifiers likely aren't indicative of what's being announced. Device identifiers don't say anything about a product or when it will release Product identifiers tell you very little about a product and often leave you guessing until they're found in official documentation for an already-released product. A list found in Apple's backend shows 37 new hardware identifiers for iPhones , Macs , and other products, but nothing else. According to the social media post from code sleuth Aaron Perris, these new identifiers appeared in Apple's backend. While most are likely previously rumored products, at least one is a mystery. Rumor Score: 🤯 Likely Continue Reading on AppleInsider | Discuss on our Forums

What happened?

Apple is set to reveal a range of new products during its "Surprise and Shine" event on Wednesday, but a new set of product identifiers likely aren't indicative of what's being announced. Device identifiers don't say anything about a product or when it will release Product identifiers tell you very little about a product and often leave you guessing until they're found in official documentation for an already-released product. A list found in Apple's backend shows 37 new hardware identifiers for iPhones , Macs , and other products, but nothing else. According to the social media post from code sleuth Aaron Perris, these new identifiers appeared in Apple's backend. While most are likely previously rumored products, at least one is a mystery. Rumor Score: 🤯 Likely Continue Reading on AppleInsider | Discuss on our Forums

Story details

Apple is set to reveal a range of new products during its "Surprise and Shine" event on Wednesday, but a new set of product identifiers likely aren't indicative of what's being announced.

Device identifiers don't say anything about a product or when it will release Product identifiers tell you very little about a product and often leave you guessing until they're found in official documentation for an already-released product.

A list found in Apple's backend shows 37 new hardware identifiers for iPhones , Macs , and other products, but nothing else.

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://appleinsider.com/articles/26/09/09/new-product-identifiers-show-up-in-apples-backend-dont-indicate-release-timing?utm_source=rss