New iPhone 18 Pro price rises perhaps not as bad as some feared
Apple has hiked priced across its range of products the past few months, but the iPhone has so far escaped unscathed. That is set to change today when Apple unveils its newest lineup of high-end iPhone models, including iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo. But a late-breaking Bloomberg report indicates that the price increases may not be as bad as some feared. Bloomberg’s Mark Gurman reports that iPhone 18 Pro and iPhone 18 Pro Max will cost $100 more than the previous-generation, setting a new starting price of $1199. more…
What happened?
Apple has hiked priced across its range of products the past few months, but the iPhone has so far escaped unscathed. That is set to change today when Apple unveils its newest lineup of high-end iPhone models, including iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo. But a late-breaking Bloomberg report indicates that the price increases may not be as bad as some feared. Bloomberg’s Mark Gurman reports that iPhone 18 Pro and iPhone 18 Pro Max will cost $100 more than the previous-generation, setting a new starting price of $1199. more…
Story details
Apple has hiked priced across its range of products the past few months, but the iPhone has so far escaped unscathed.
That is set to change today when Apple unveils its newest lineup of high-end iPhone models, including iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo.
But a late-breaking Bloomberg report indicates that the price increases may not be as bad as some feared.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.
Original source
https://9to5mac.com/2026/09/09/new-iphone-18-pro-price-rises-perhaps-not-as-bad-as-some-feared/