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A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro , ‌iPhone 18 Pro‌ Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld , which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a "Dark Red" option, the hue is said to be considerably closer to wine than a brighter red. Bloomberg 's Mark Gurman and other leakers had previously suggested Apple was experimenting with a shade of red for the ‌iPhone 18 Pro‌, but the color will apparently be much more muted than last year's Cosmic Orange on the iPhone 17 Pro . According to Macworld 's source, Apple has been working on four color options for the ‌iPhone 18 Pro‌ and Pro Max, with the following Pantone codes said to be in use internally: Light Blue (Pantone 2121), resembling the current iPhone 17 's Mist Blue Dark Cherry (Pantone 6076), the headline new color Dark Gray (Pantone 426C) Silver (Pantone 427C), similar to the current generation The source cautions that all four colors are still in development, and since the ‌iPhone 18 Pro‌ has not yet gone into mass production, Apple still has time to make changes. Apple also does not always offer four color options for the Pro lineup, so one of these shades could be dropped before launch. Last year, both Macworld and leaker Sonny Dickson reported that Apple had considered launching the ‌iPhone 17 Pro‌ in black or steel gray, but neither color was released. For the first foldable iPhone, which has been rumored to be called the " iPhone Ultra ," the device will reportedly come in fewer options than the Pro models, with no bold or vibrant colors. Macworld 's source says Apple has been working on a classic silver and white model, as well as an Indigo option similar to the ‌iPhone 17 Pro‌'s Deep Blue. The same source corroborates earlier leaks on the foldable's design, saying the device will feature two rear cameras, a selfie camera on the outer display, a second selfie camera in the upper-left corner of the inner display, and an iPad mini-style shape when unfolded. The foldable is reportedly just 4.7 millimeters thick when unfolded, which would make it considerably thinner than the 5.6mm iPhone Air . On the design of the ‌iPhone 18 Pro‌, the CAD drawings seen by Macworld 's source support existing rumors of a smaller Dynamic Island , which would free up a small amount of additional screen space when Live Activities are not in use. The schematics also show a slightly reduced gap between the glass cutout on the back and the camera bump in at least one render, though the source was unable to confirm whether this reflects a finalized design change. A Weibo leaker known as "Instant Digital" previously reported that Apple would adopt a new manufacturing process to minimize the color difference between the glass and the aluminum frame, which may be connected. The ‌iPhone 18 Pro‌ models and foldable iPhone are expected to be announced in September 2026, though some analysts suggest the foldable will launch at a later date. The iPhone 18 , iPhone 18e, and ‌iPhone Air‌ 2 are rumored to follow in the first half of 2027. Related Roundup: iPhone 18 Pro Tag: Macworld This article, " iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry' " first appeared on MacRumors.com Discuss this article in our forums
Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019. Android users were less loyal to their brand, and are almost 4x more likely to switch than iPhone users. 86.4% of people surveyed said they would stick with an Android device, while 13.6% said they planned to switch. Of the 3.6% of iPhone users who said they would move to another platform, 69.7% said they would choose a Samsung smartphone, and 20.2% said they would choose a Google smartphone. While most Android users said they would switch to a Samsung or Google device, 26.8% said they would choose an iPhone over an Android smartphone. Most iPhone users said they would stick with an iPhone because they prefer Apple (60.8%), while 17.4% said they were invested in the Apple ecosystem. About half of iPhone users contemplating switching said they would do so because the iPhone is too expensive or other brands offer better value, but 22.5% said other brands have better technology. iPhone users were more likely to be loyal over time, and 83.8% said they had used an iPhone for more than five years. By comparison, just 33.8% of Android users said they had stuck with a brand for over five years. SellCell's survey was limited to 5,000 U.S. respondents. The site says there was a roughly equal representation between iPhone and Android users, with two separate surveys that included the same question structure. More information from the survey is available from SellCell's website . Tags: Android , SellCell This article, " iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch " first appeared on MacRumors.com Discuss this article in our forums
Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom's Guide , where they shared new insights into the MacBook Neo , AI, and spatial computing. Ternus and Joswiak made it clear that the ‌MacBook Neo‌ isn't your average low-cost device. Apple doesn't typically put a lot of focus on its more affordable devices, but marketing for the Neo has been expansive, and that's because Apple sees it as a "reinvention" of the entry-level laptop. From Ternus: I think maybe another one from our past is this idea that Steve talked about is the Mac being the bicycle for the mind, right? And you know, from the very beginning, the vision was let's make personal computing as accessible to as many people as possible. And that was the mission of the MacBook Neo. Ternus said the ‌MacBook Neo‌ required "building something completely new from the ground up" to provide customers with quality at a low price. "We never want to ship junk," he said. "We want to ship great products that have that Apple experience." Joswiak said the ‌MacBook Neo‌'s quality was important to Apple, and the Neo's build sets it apart from competitors. You know the products in this space that it's competing against. They're plastic, they're little, you can flex them. They're so cheap, because what have they done? They just tried to cut a nickel, cut a quarter, cut a dollar out of everything to try to make it cheaper, and as a result, they made it cheap, which is very different than making it a lower price and high value, which was the approach we were taking. Along with discussing the Neo, Ternus and Joswiak talked about the differences between the iPad and the Mac. Ternus said that Apple isn't going to merge the products, and similarities are because Apple focuses on what would make a device better and not on how one product might impact another. We're going to make the best iPad we can possibly make. We're going to make the best Mac we can possibly make. Some customer is going to choose one, some customer is going to choose the other. A lot of customers actually like to have both, and that's great too. So yeah, we never think about... there's never been this idea of mashing these two things together. On AI, which is an area where Apple has been struggling, Joswiak said it's not a sprint. We've been doing things with intelligence for many years, right? And gen AI allows us an opportunity to do that even more. So I'm excited about that, but boy, this is not a sprint. This is a marathon, right? We're going to be doing stuff with intelligence for decades, not months or years. Joswiak dodged a question about a potential touchscreen MacBook Pro , which Apple is rumored to be working on for launch as soon as this year. He also declined to comment on smart glasses, but said we're in the "early innings of spatial computing," while Ternus said that combining the digital and physical world is an "inevitability." The two were tight-lipped about any upcoming Apple products, but Joswiak said Apple is "working on some pretty cool stuff." The full interview, which goes into more detail on the ‌MacBook Neo‌, AI, and includes a Steve Jobs anecdote, is well worth watching. Tags: Greg Joswiak , John Ternus This article, " Apple Execs Say Spatial Computing Is 'Inevitable' and AI Is a 'Marathon, Not a Sprint' " first appeared on MacRumors.com Discuss this article in our forums
A truly tiny action cam is proving that big features don't require a big body. I've never had any interest in action cams. I was never particularly impressed by GoPro or its kin. It wasn't until I got a sneak preview of the Insta360 Go Ultra that I became suddenly intrigued. It was a truly tiny camera — about the size of a smartwatch — designed to go anywhere. So, when Insta 360 asked if I wanted to check one out for review, I was actually moderately excited. And what I found after a few weeks of testing is that Insta 360 managed to pack a lot of big features into a tiny camera. Continue Reading on AppleInsider | Discuss on our Forums
