Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019. Android users were less loyal to their brand, and are almost 4x more likely to switch than iPhone users. 86.4% of people surveyed said they would stick with an Android device, while 13.6% said they planned to switch. Of the 3.6% of iPhone users who said they would move to another platform, 69.7% said they would choose a Samsung smartphone, and 20.2% said they would choose a Google smartphone. While most Android users said they would switch to a Samsung or Google device, 26.8% said they would choose an iPhone over an Android smartphone. Most iPhone users said they would stick with an iPhone because they prefer Apple (60.8%), while 17.4% said they were invested in the Apple ecosystem. About half of iPhone users contemplating switching said they would do so because the iPhone is too expensive or other brands offer better value, but 22.5% said other brands have better technology. iPhone users were more likely to be loyal over time, and 83.8% said they had used an iPhone for more than five years. By comparison, just 33.8% of Android users said they had stuck with a brand for over five years. SellCell's survey was limited to 5,000 U.S. respondents. The site says there was a roughly equal representation between iPhone and Android users, with two separate surveys that included the same question structure. More information from the survey is available from SellCell's website . Tags: Android , SellCell This article, " iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch " first appeared on MacRumors.com Discuss this article in our forums
Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom's Guide , where they shared new insights into the MacBook Neo , AI, and spatial computing. Ternus and Joswiak made it clear that the ‌MacBook Neo‌ isn't your average low-cost device. Apple doesn't typically put a lot of focus on its more affordable devices, but marketing for the Neo has been expansive, and that's because Apple sees it as a "reinvention" of the entry-level laptop. From Ternus: I think maybe another one from our past is this idea that Steve talked about is the Mac being the bicycle for the mind, right? And you know, from the very beginning, the vision was let's make personal computing as accessible to as many people as possible. And that was the mission of the MacBook Neo. Ternus said the ‌MacBook Neo‌ required "building something completely new from the ground up" to provide customers with quality at a low price. "We never want to ship junk," he said. "We want to ship great products that have that Apple experience." Joswiak said the ‌MacBook Neo‌'s quality was important to Apple, and the Neo's build sets it apart from competitors. You know the products in this space that it's competing against. They're plastic, they're little, you can flex them. They're so cheap, because what have they done? They just tried to cut a nickel, cut a quarter, cut a dollar out of everything to try to make it cheaper, and as a result, they made it cheap, which is very different than making it a lower price and high value, which was the approach we were taking. Along with discussing the Neo, Ternus and Joswiak talked about the differences between the iPad and the Mac. Ternus said that Apple isn't going to merge the products, and similarities are because Apple focuses on what would make a device better and not on how one product might impact another. We're going to make the best iPad we can possibly make. We're going to make the best Mac we can possibly make. Some customer is going to choose one, some customer is going to choose the other. A lot of customers actually like to have both, and that's great too. So yeah, we never think about... there's never been this idea of mashing these two things together. On AI, which is an area where Apple has been struggling, Joswiak said it's not a sprint. We've been doing things with intelligence for many years, right? And gen AI allows us an opportunity to do that even more. So I'm excited about that, but boy, this is not a sprint. This is a marathon, right? We're going to be doing stuff with intelligence for decades, not months or years. Joswiak dodged a question about a potential touchscreen MacBook Pro , which Apple is rumored to be working on for launch as soon as this year. He also declined to comment on smart glasses, but said we're in the "early innings of spatial computing," while Ternus said that combining the digital and physical world is an "inevitability." The two were tight-lipped about any upcoming Apple products, but Joswiak said Apple is "working on some pretty cool stuff." The full interview, which goes into more detail on the ‌MacBook Neo‌, AI, and includes a Steve Jobs anecdote, is well worth watching. Tags: Greg Joswiak , John Ternus This article, " Apple Execs Say Spatial Computing Is 'Inevitable' and AI Is a 'Marathon, Not a Sprint' " first appeared on MacRumors.com Discuss this article in our forums
iPhone accessory maker Casely reissued a recall for its faulty Power Pod wireless power bank ( via The Verge ) after one of the affected units resulted in the death of a 75-year-old woman and another exploded on a plane. Casely first issued the recall in April 2025 through the Consumer Product Safety Commission. At that time, the company said that the power banks could overheat and ignite, posing a fire and burn hazard to consumers. A total of 51 people had reported incidents where the battery overheated, expanded, or caught fire, and there were six minor burn injuries. Since then, there have been an additional 28 reports, including two serious incidents. In August 2024, a woman in New Jersey was charging her phone with a Casely power bank on her lap, and it caught fire and exploded. She had second- and third-degree burns, and later died from complications from her injuries. In February 2026, a 47-year-old woman was charging her cell phone with the power bank on an airplane when it caught fire and exploded, resulting in first-degree burns. Airlines have introduced more restrictive limits on power banks due to incidents like this. Casely sold 429,200 power banks, which were branded as the Casely "Power Pod" with MagSafe compatibility. The 5,000mAh wireless power banks were available in multiple colors and patterns, and were priced at between $30 and $70. Affected units have an E33A model number and were sold from Amazon.com, the Casely website, and other websites between March 2022 and September 2024. Anyone with a Casely Power Pod should stop using it immediately and contact Casely for a free replacement or a $60 store credit. Affected units should not be discarded, and customers should contact their local household hazardous waste collection center for disposal assistance. Casely is contacting all known purchasers directly. Tag: MagSafe This article, " Casely MagSafe-Compatible Power Banks Recalled Again After Fire-Related Death and In-Flight Explosion " first appeared on MacRumors.com Discuss this article in our forums
