Earlier this summer, Apple dramatically increased its prices as a result of the ongoing memory crisis around the globe. Things like iPad Air increased from $599 to $749, M5 MacBook Pro from $1699 to $1999, and Apple TV from $129 to $199. That’s just a few examples, but the point is, these price hikes are steep. It leaves the question – will Apple work on major improvements to make its products more appealing at these new prices?
While the design isn't changing one bit, one expensive and favorite material might return to Apple Watch after a seven-year absence. Apple Watch Series 5 , in ceramic It's been nine years since the Apple Watch Series 2 debuted the material. After a back-and-forth for a few years of just white, or white and black ceramic options, Apple dropped the material entirely in 2020. That may change soon. Apple is reportedly working on returning ceramic to Apple Watch as soon as 2026. In Sunday's "Power On" newsletter for Bloomberg , Mark Gurman states that Apple is potting the ceramic case option's return for the end of 2026 or in 2027. Continue Reading on AppleInsider | Discuss on our Forums
The iPhone Fold has yet to ship, but Apple's already working on a third-generation foldable it could release in 2028. It's something it's compelled to do. A render of what the first-gen iPhone Fold could look like - Image Credit: AppleInsider Apple is expected to launch the much-rumored iPhone Fold this fall, as part of its usual September iPhone launches. But, despite not having sold a single unit for the foldable, Apple is already planning for multiple follow-ups. According to Mark Gurman in his "Power On" newsletter for Bloomberg , Apple is not just planning its second-generation release for 2027. It's also working on a third-gen model, which could arrive as soon as 2028. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums
Apple is already making plans for its third-generation foldable iPhone, with launch expected as early as 2028, according to Bloomberg 's Mark Gurman . Writing in his latest "Power On" newsletter , Gurman said the first foldable iPhone is about to get what he called the device's first "truly revolutionary design change" this year, and that Apple already has a roadmap extending two generations beyond it. A second-generation model is planned for 2027, Gurman says, with a third version following as early as 2028. The third-generation foldable will apparently feature slightly larger displays on both the inside and the outside compared to its predecessors, though he did not provide specific screen sizes. The first foldable iPhone is expected to launch with a 7.8-inch inner display and a 5.5-inch cover display, so any increase would build on those dimensions. This is the first report to lay out plans for a third-generation model, extending Apple's foldable roadmap a year beyond where it previously stood. The first foldable iPhone is expected to arrive this year with an ultra-thin design, Touch ID instead of Face ID , the A20 chip, C2 modem, and the moniker " iPhone Ultra ," at a price around or above $2,000. The second-generation foldable, meanwhile, is reported to have already received the go-ahead for development , according to the Weibo leaker known as "Digital Chat Station," who said the "‌iPhone Ultra‌ 2" project has been formally approved and will likely reuse the first-generation model's display. That model is expected to launch in fall 2027 alongside the 20th-anniversary iPhone . Related Roundup: iPhone Fold Tags: Bloomberg , Foldable iPhone , iPhone Ultra , Mark Gurman This article, " Foldable 'iPhone Ultra 3' Rumored to Feature Larger Displays " first appeared on MacRumors.com Discuss this article in our forums
