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Will price hikes force Apple to stop dragging its feet on certain product upgrades?

9to5Mac • Sun, 09 Aug 2026

Will price hikes force Apple to stop dragging its feet on certain product upgrades?

Earlier this summer, Apple dramatically increased its prices as a result of the ongoing memory crisis around the globe. Things like iPad Air increased from $599 to $749, M5 MacBook Pro from $1699 to $1999, and Apple TV from $129 to $199. That’s just a few examples, but the point is, these price hikes are steep. It leaves the question – will Apple work on major improvements to make its products more appealing at these new prices?

What happened?

Earlier this summer, Apple dramatically increased its prices as a result of the ongoing memory crisis around the globe. Things like iPad Air increased from $599 to $749, M5 MacBook Pro from $1699 to $1999, and Apple TV from $129 to $199. That’s just a few examples, but the point is, these price hikes are steep. It leaves the question – will Apple work on major improvements to make its products more appealing at these new prices?

Story details

Earlier this summer, Apple dramatically increased its prices as a result of the ongoing memory crisis around the globe.

Things like iPad Air increased from $599 to $749, M5 MacBook Pro from $1699 to $1999, and Apple TV from $129 to $199.

That’s just a few examples, but the point is, these price hikes are steep.

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/08/09/apple-price-hikes-better-value-and-more-features/