Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant. Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment options, and more, or simply tap on one of the common topics on the page to begin. MacRumors was first to report that the Apple Store app would be getting an AI shopping assistant , based on a new privacy policy added to Apple's website. The policy states that Apple uses your personal information to personalize the chat experience, provide relevant responses, and if you opt in, to improve the assistant. Apple has yet to officially announce this feature, so it seems to be quietly testing it with a smaller number of users for now. Many of our staff members do not have access to the chatbot, so if you do not see it yet, know you are not alone. Tag: Apple Store This article, " Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant " first appeared on MacRumors.com Discuss this article in our forums
What happened?
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant. Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment options, and more, or simply tap on one of the common topics on the page to begin. MacRumors was first to report that the Apple Store app would be getting an AI shopping assistant , based on a new privacy policy added to Apple's website. The policy states that Apple uses your personal information to personalize the chat experience, provide relevant responses, and if you opt in, to improve the assistant. Apple has yet to officially announce this feature, so it seems to be quietly testing it with a smaller number of users for now. Many of our staff members do not have access to the chatbot, so if you do not see it yet, know you are not alone. Tag: Apple Store This article, " Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant " first appeared on MacRumors.com Discuss this article in our forums
Story details
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant.
Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app.
Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment options, and more, or simply tap on one of the common topics on the page to begin.
Why it matters
This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.
Original source
https://www.macrumors.com/2026/08/24/apple-store-app-virtual-shopping-assistant/