Rumor

Apple starts testing AI shopping assistant in the Apple Store app

9to5Mac • Mon, 24 Aug 2026

Last month, a report suggested Apple was working on a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad. The company now appears to be rolling that out to select users as part of an “Early Preview.”

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Story details

Last month, a report suggested Apple was working on a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad.

The company now appears to be rolling that out to select users as part of an “Early Preview.”

Why it matters

This page keeps Apple rumors separate from official updates, so readers can follow early reports without confusing them with confirmed announcements.

Original source

https://9to5mac.com/2026/08/24/apple-store-app-is-testing-an-ai-shopping-assistant/

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