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Apple Shares Fall After News of iPhone 18 Pro Order Cuts

MacRumors • Fri, 09 Oct 2026

Apple Shares Fall After News of iPhone 18 Pro Order Cuts

Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia 's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand. Related Roundup: iPhone 18 Pro Tag: AAPL Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, " Apple Shares Fall After News of iPhone 18 Pro Order Cuts " first appeared on MacRumors.com Discuss this article in our forums

What happened?

Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia 's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand. Related Roundup: iPhone 18 Pro Tag: AAPL Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, " Apple Shares Fall After News of iPhone 18 Pro Order Cuts " first appeared on MacRumors.com Discuss this article in our forums

Story details

Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia 's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand.

October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand.

Related Roundup: iPhone 18 Pro Tag: AAPL Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, " Apple Shares Fall After News of iPhone 18 Pro Order Cuts " first appeared on MacRumors.com Discuss this article in our forums

Why it matters

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Original source

https://www.macrumors.com/2026/10/09/apple-shares-fall-after-iphone-18-pro-order-cuts/