Apple potentially used a shell company named Home Services LLC to secretly file for a "HomeView" trademark in the U.S. and various other countries last year, around the same time that another shell company named Home Operations Suite LLC that also might be linked to Apple filed for a "homeOS" trademark . Apple reportedly plans to unveil an all-new smart home hub during its "Welcome home" launch on Tuesday, October 13 . Will the device be named HomeView, and will its all-new operating system be named homeOS? We shall soon find out. Apple has a history of using shell companies to secretly file trademarks related to unannounced hardware and software. For example, prior to the Apple Vision Pro launching in 2023, a shell company that was ultimately connected to Apple filed a trademark for " visionOS ," which ended up being the name of the Vision Pro's operating system. However, Apple was also behind a trademark for an "xrOS" name that it ultimately abandoned in favor of visionOS, so trademark filings do not always correspond with Apple's final branding decisions. "HomePad" is another speculative name for Apple's home hub, given that the device is expected to be somewhat of a HomePod-iPad hybrid. Perhaps the device will have a straightforward "Apple Home" name? That name could be confusing given there is also an Apple Home app, but this is a company that has an Apple TV 4K device, an Apple TV app, and an Apple TV streaming service, so it is certainly possible. Or maybe "HomePod Pro" instead? Share your guesses in the comments section. Tag: Trademark This article, " Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year " first appeared on MacRumors.com Discuss this article in our forums
The final three weeks of October are going to be extremely busy for Apple, so we have recapped some key dates below if you want to mark your calendar. Apple will be announcing new products on October 13, the iPhone Duo launches on October 23, and even more products are expected to debut on October 27. Here are six important Apple dates coming up this month: Monday, October 12: You can get ready for your iPhone Duo pre-order . Tuesday, October 13: Apple is holding a "Welcome home" experience to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K. Friday, October 16: iPhone Duo pre-orders begin at 5 a.m. Pacific Time. Friday, October 23: iPhone Duo launches. Tuesday, October 27: While not yet officially announced, Apple reportedly plans to unveil even more new products on this day , including redesigned MacBook Pro models with OLED touchscreens, an iPad mini with an OLED display, a 14-inch MacBook Pro with an M6 chip, and an iMac with an M6 chip. Friday, October 30: iPhone Duo launches in 28 additional countries and regions. Apple said the iPhone Duo will ship with iOS 27.1 , while iOS 27.2 is expected to be released to the public at some point in October too. Finally, Apple plans to release a Mac Studio with 512GB of RAM in " late October ," but it has yet to announce a specific release date. Related Roundup: iPhone Duo Buyer's Guide: iPhone Duo (Coming Soon) Related Forum: iPhone This article, " Mark Your Calendar: Six Important Apple Dates Coming Up This Month " first appeared on MacRumors.com Discuss this article in our forums
Some of us here at AppleInsider have used TextExpander for years, and it has grown past our Macs into iPhone and iPad too. Now, there's a new limited free version letting you create up to five cross-platform TextExpander snippets for free. https://textexpander.com Continue Reading on AppleInsider | Discuss on our Forums
Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia 's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand. Related Roundup: iPhone 18 Pro Tag: AAPL Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, " Apple Shares Fall After News of iPhone 18 Pro Order Cuts " first appeared on MacRumors.com Discuss this article in our forums