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YouTube is making it harder for creators to start getting a cut of ad revenue

Engadget • Mon, 10 Aug 2026

YouTube is making it harder for creators to start getting a cut of ad revenue

New YouTube partners will now need twice the number of watch hours or Shorts views in order to qualify for a cut of ad revenue.

What happened?

New YouTube partners will now need twice the number of watch hours or Shorts views in order to qualify for a cut of ad revenue.

Story details

New YouTube partners will now need twice the number of watch hours or Shorts views in order to qualify for a cut of ad revenue.

Why it matters

This story helps build a stronger internal English tech archive around Productivity, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.engadget.com/2233900/youtube-is-making-it-harder-for-creators-to-start-getting-a-cut-of-ad-revenue/