Xbox's new chief strategy officer is still a big believer in in-game ads
Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.
What happened?
Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.
Story details
Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.
Why it matters
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