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Xbox is launching a new film and TV division

The Verge • 2026-10-08T08:01

Xbox is launching a new film and TV division

Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division. XP formalizes four "investment […]

What happened?

Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division. XP formalizes four "investment […]

Story details

Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands.

Different teams at Xbox already do this work, but it will all now fall under the centralized XP division.

XP formalizes four "investment […]

Why it matters

This story helps build a stronger internal English tech archive around Gaming, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.theverge.com/games/1007602/xbox-xp-division-film-tv-products-events