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Xbox exploring ‘radically different’ console business models

The Verge • 2026-06-10T08:06

Xbox exploring ‘radically different’ console business models

The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is reevaluating plans for its next-generation Project Helix console and exploring "radically different" console business models in the meantime. "We are working very hard to rethink […]

What happened?

The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is reevaluating plans for its next-generation Project Helix console and exploring "radically different" console business models in the meantime. "We are working very hard to rethink […]

Story details

The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business.

Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is reevaluating plans for its next-generation Project Helix console and exploring "radically different" console business models in the meantime.

"We are working very hard to rethink […]

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Original source

https://www.theverge.com/news/947537/microsoft-xbox-console-hardware-price-changes-ramageddon