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X says it’s reducing payments to clickbait accounts

TechCrunch • Sun, 12 Apr 2026

X says it’s reducing payments to clickbait accounts

X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier

What happened?

X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier

Story details

X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/04/12/x-says-its-reducing-payments-to-clickbait-accounts/