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What Tim Cook built

TechCrunch • Sun, 26 Apr 2026

What Tim Cook built

On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.

What happened?

On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.

Story details

On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/04/26/what-tim-cook-built/