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Watch out, YouTube — Instagram goes from short-form to 90-minute videos

TechCrunch • Mon, 26 Oct 2026

Watch out, YouTube — Instagram goes from short-form to 90-minute videos

After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

What happened?

After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

Story details

After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/10/26/watch-out-youtube-instagram-goes-from-short-form-to-90-minute-videos/