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Watch out, YouTube; Instagram goes from short-form to 90-minute videos

TechCrunch • Mon, 26 Oct 2026

Watch out, YouTube; Instagram goes from short-form to 90-minute videos

As Instagram rolls out long form videos of up to 90 minutes, the platform has an opportunity to challenge YouTube if it plays its cards right.

What happened?

As Instagram rolls out long form videos of up to 90 minutes, the platform has an opportunity to challenge YouTube if it plays its cards right.

Story details

As Instagram rolls out long form videos of up to 90 minutes, the platform has an opportunity to challenge YouTube if it plays its cards right.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/10/26/watch-out-youtube-instagram-goes-from-short-form-to-90-minute-videos/