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Walmart completes its acquisition of TV advertising company Vibe.co

TechCrunch • Tue, 04 Aug 2026

Walmart completes its acquisition of TV advertising company Vibe.co

The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, Walmart's connected TV advertising platform.

What happened?

The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, Walmart's connected TV advertising platform.

Story details

The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, Walmart's connected TV advertising platform.

Why it matters

This story helps build a stronger internal English tech archive around Entertainment, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/08/04/walmart-completes-its-acquisition-of-tv-advertising-company-vibe-co/