Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
What happened?
Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
Story details
Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items.
A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
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Original source
https://techcrunch.com/2026/10/16/veritas-is-building-a-chip-to-verify-luxury-goods/