Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying […]
What happened?
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying […]
Story details
Toyota is dusting off the Scion badge for a radically different mission.
Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana.
Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying […]
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Original source
https://www.theverge.com/transportation/1031554/oyota-scion-kei-01-truck-revival