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Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money

PC Gamer • Mon, 17 Aug 2026

Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money

In chasing the money, Mattel Game Studios doesn't seem particularly interested in Steam or consoles.

What happened?

In chasing the money, Mattel Game Studios doesn't seem particularly interested in Steam or consoles.

Story details

In chasing the money, Mattel Game Studios doesn't seem particularly interested in Steam or consoles.

Why it matters

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Original source

https://www.pcgamer.com/gaming-industry/toymaker-mattel-launches-a-new-game-studio-with-a-focus-on-roblox-and-fortnite-that-could-signal-a-growing-shift-in-where-studios-spend-money/