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Tim Cook says Apple price increases are 'unavoidable' due to memory crunch

Engadget • Wed, 17 Jun 2026

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https://www.engadget.com/2196902/tim-cook-says-apple-price-increases-are-unavoidable-due-to-memory-crunch/

Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are unavoidable:" We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the […]