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Tim Cook’s Apple: his 10 biggest wins and misses

The Verge • 2026-09-01T07:23

Tim Cook’s Apple: his 10 biggest wins and misses

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook […]

What happened?

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook […]

Story details

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011.

He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone.

Now, after 15 years in the CEO role, Tim Cook […]

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Original source

https://www.theverge.com/tech/987043/tim-cook-biggest-wins-misses