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Sneaker Company Allbirds Plans to Pivot to A.I. Yes, A.I.

NYTimes Technology • Thu, 16 Apr 2026

Sneaker Company Allbirds Plans to Pivot to A.I. Yes, A.I.

After selling its business for $39 million last month, the company said it planned to buy powerful computer chips and rebrand itself NewBird AI.

What happened?

After selling its business for $39 million last month, the company said it planned to buy powerful computer chips and rebrand itself NewBird AI.

Story details

After selling its business for $39 million last month, the company said it planned to buy powerful computer chips and rebrand itself NewBird AI.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.nytimes.com/2026/04/15/us/allbirds-shoes-ai-pivot.html