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'Price increases are unavoidable' says Tim Cook, proving even Apple isn't impervious to the global memory shortage

PC Gamer • Thu, 18 Jun 2026

'Price increases are unavoidable' says Tim Cook, proving even Apple isn't impervious to the global memory shortage

"We’re willing to use our balance sheet to help be a part of the solution."

What happened?

"We’re willing to use our balance sheet to help be a part of the solution."

Story details

"We’re willing to use our balance sheet to help be a part of the solution."

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Original source

https://www.pcgamer.com/hardware/price-increases-are-unavoidable-says-tim-cook-proving-even-apple-isnt-impervious-to-the-global-memory-shortage/