Americans lost at least $2.1 billion in 2025 to scams that originated on social media, according to the Federal Trade Commission . That figure marks an eightfold increase since 2020. The FTC said Americans reported losing $1.1 billion last year to investment scams that started on social media. These often began with a post or ad offering a program that claimed to help people learn how to invest. More than 40 percent of Americans who lost money through a social media scam last year blamed shopping-related ads, many of which took them to "unfamiliar websites," the FTC said. The agency also highlighted the problem of romance scams that start on social media. Most of these scams started on Facebook, with WhatsApp and Instagram in "a distant second and third," the FTC noted. A lawsuit filed against Meta, which owns all three platforms, last week claimed that it misled users about scam ads. In 2025, it was reported that Meta was making billions of dollars from ads promoting scams and illegal products. Of course, other types of internet scams are snaring regular folks. The FBI said earlier this month that Americans reported losing nearly $21 billion to internet-related crimes in 2025, more than half of which was to cryptocurrency scams. Artificial intelligence scams cost Americans around $893 million last year, the FBI said. And that's just what people have reported losing — many victims won't file complaints to the FBI or FTC. The FTC offers some advice on how to protect yourself from social media scams, such as limiting the reach of your posts so scammers have less specific information to work with and to avoid letting "someone you have met only on social media direct your investment decisions." The agency also suggests searching for a company's name along with "scam" or "complaint" before buying anything. As always, tread cautiously, do your own research and if something sounds too good to be true, it probably is. Be careful out there, folks. This article originally appeared on Engadget at https://www.engadget.com/social-media/the-ftc-says-americans-lost-at-least-21-billion-to-social-media-scams-in-2025-152846798.html?src=rss
It was only a matter of time before they found a way to use AI agents as corporate shills. On Tuesday, Snapchat rolled out AI Sponsored Snaps, a "new way for brands to show up in Chat through AI agents." Or, put another way, it's conversational advertising. (Yay?) AI Sponsored Snaps will appear in the app's Chat tab (with a light gray "Ad" notation next to the brand name). After opening the chat, you can ask the agent questions about the brand it represents. Snap showed an example from its first partner for the initiative, Experian. The bot offers to answer your questions on saving money, improving your credit score and — there it is — exploring loans and credit cards. Whether through credit card offers or other means, the AI agent will presumably try to guide you toward behavior that makes money for the sponsor. So, it isn't clear why this would be better for consumers than asking a general-purpose chatbot like Gemini or Claude the same questions. Maybe the answer is as simple as, "It isn't… but they know people will use it anyway." Snap "Conversation is becoming the most valuable real estate in advertising," Snap's Chief Business Officer, Ajit Mohan, wrote in a press release . "AI is accelerating that shift, turning chat into the place where people discover products, ask questions, and make decisions in real time. The real opportunity isn't just putting ads into those environments, it's designing formats that feel native to how people already talk." Snap says more than half a billion people have messaged its My AI feature since it launched three years ago. That was despite a shaky start, where the bot told researchers and journalists posing as young teenagers how to mask the smell of alcohol or cannabis and set the mood for sex. This article originally appeared on Engadget at https://www.engadget.com/ai/snapchat-is-rolling-out-sponsored-ai-agents-162720124.html?src=rss
