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Novak Djokovic has a new job — advisor to private equity firm General Atlantic

TechCrunch • Fri, 26 Jun 2026

Novak Djokovic has a new job — advisor to private equity firm General Atlantic

General Atlantic has tapped tennis legend Novak Djokovic to serve as a global strategic advisor.

What happened?

General Atlantic has tapped tennis legend Novak Djokovic to serve as a global strategic advisor.

Story details

General Atlantic has tapped tennis legend Novak Djokovic to serve as a global strategic advisor.

Why it matters

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Original source

https://techcrunch.com/2026/06/26/novak-djokovic-has-a-new-job-advisor-to-private-equity-firm-general-atlantic/