Nielsen is leaning more on wearables to hear what people are watching
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall […]
What happened?
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall […]
Story details
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices.
Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall […]
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Original source
https://www.theverge.com/entertainment/982358/nielsen-ratings-ppm-smart-watch-cowatching-big-data