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New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims

PC Gamer • Sat, 24 Oct 2026

New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims

"It's not a good marketing term. And I don't think it helps."

What happened?

"It's not a good marketing term. And I don't think it helps."

Story details

"It's not a good marketing term.

And I don't think it helps."

Why it matters

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Original source

https://www.pcgamer.com/games/sim/new-blood-ceo-confirms-it-the-worst-way-to-sell-immersive-sims-like-gloomwood-and-fallen-aces-is-to-call-them-immersive-sims/