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Match Group invests $100M in Sniffies, a cruising app for gay men

TechCrunch • Tue, 28 Apr 2026

Match Group invests $100M in Sniffies, a cruising app for gay men

The app is Match Group's newest attempt to get mobile users excited about online romance again.

What happened?

The app is Match Group's newest attempt to get mobile users excited about online romance again.

Story details

The app is Match Group's newest attempt to get mobile users excited about online romance again.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/04/28/match-group-invests-100-million-in-sniffies-a-cruising-app-for-gay-men/