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Instagram is testing optional 'AI creator' labels

Engadget • Mon, 04 May 2026

Instagram is testing optional 'AI creator' labels

The company is encouraging accounts that frequently post Gen AI content to use the feature, but isn't requiring it.

What happened?

The company is encouraging accounts that frequently post Gen AI content to use the feature, but isn't requiring it.

Story details

The company is encouraging accounts that frequently post Gen AI content to use the feature, but isn't requiring it.

Why it matters

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Original source

https://www.engadget.com/2162426/instagram-is-testing-optional-ai-creator-labels/