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Insta360 conquered 360 cameras — now it’s eyeing glasses

The Verge • 2026-09-24T13:24

Insta360 conquered 360 cameras — now it’s eyeing glasses

It's right there in the name: "Insta360" makes 360-degree cameras, ones that film every angle simultaneously so you can shoot first and frame later. It didn't invent the idea, but Insta360 has become so synonymous with 360 cameras that it dominates the category with 73 percent of worldwide marketshare. It's preparing to ship so many […]

What happened?

It's right there in the name: "Insta360" makes 360-degree cameras, ones that film every angle simultaneously so you can shoot first and frame later. It didn't invent the idea, but Insta360 has become so synonymous with 360 cameras that it dominates the category with 73 percent of worldwide marketshare. It's preparing to ship so many […]

Story details

It's right there in the name: "Insta360" makes 360-degree cameras, ones that film every angle simultaneously so you can shoot first and frame later.

It didn't invent the idea, but Insta360 has become so synonymous with 360 cameras that it dominates the category with 73 percent of worldwide marketshare.

It's preparing to ship so many […]

Why it matters

This story helps build a stronger internal English tech archive around Business, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.theverge.com/tech/999489/insta360-smart-glasses-mirrorless-interview