How Meta’s Threads Became as Popular as X
The social platform that Meta once positioned as a rival to Elon Musk’s X now has 500 million monthly users. It increasingly resembles Reddit.
What happened?
The social platform that Meta once positioned as a rival to Elon Musk’s X now has 500 million monthly users. It increasingly resembles Reddit.
Story details
The social platform that Meta once positioned as a rival to Elon Musk’s X now has 500 million monthly users.
It increasingly resembles Reddit.
Why it matters
This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.
Original source
https://www.nytimes.com/2026/07/05/technology/threads-meta-twitter-x.html