How Ferrari bungled the design of its first EV
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism. You might not be able to afford one, but you still wanted […]
What happened?
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism. You might not be able to afford one, but you still wanted […]
Story details
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them.
The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism.
You might not be able to afford one, but you still wanted […]
Why it matters
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Original source
https://www.theverge.com/transportation/939226/ferrari-luce-design-terrible-ev-jony-ive-apple