Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it
Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.
What happened?
Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.
Story details
Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company.
But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.
Why it matters
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Original source
https://techcrunch.com/2026/08/06/ford-needs-another-taurus-and-the-30k-fathom-ev-pickup-isnt-it/