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EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'

PC Gamer • Fri, 17 Jul 2026

EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'

"It is a bit nuanced title-by-title to make sure that you’re getting it right"

What happened?

"It is a bit nuanced title-by-title to make sure that you’re getting it right"

Story details

"It is a bit nuanced title-by-title to make sure that you’re getting it right"

Why it matters

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Original source

https://www.pcgamer.com/gaming-industry/ea-vice-president-of-advertising-says-game-ads-are-a-huge-opportunity-but-it-has-to-make-sense-for-the-game/