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Data analyst finds 'AI stigma' on Steam can reduce the number of reviews a game gets by around 53%—and the reviews it does get are more negative

PC Gamer • Sun, 21 Jun 2026

Data analyst finds 'AI stigma' on Steam can reduce the number of reviews a game gets by around 53%—and the reviews it does get are more negative

"For high-potential games, the 'AI stigma' is real and severely punishes developers who otherwise would have succeeded."

What happened?

"For high-potential games, the 'AI stigma' is real and severely punishes developers who otherwise would have succeeded."

Story details

"For high-potential games, the 'AI stigma' is real and severely punishes developers who otherwise would have succeeded."

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Original source

https://www.pcgamer.com/software/ai/data-analyst-finds-ai-stigma-on-steam-can-reduce-the-number-of-reviews-a-game-gets-by-around-53-percent-and-the-reviews-it-does-get-are-more-negative/