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Content creators drop the ball

The Verge • 2026-09-05T10:00

Content creators drop the ball

During Naomi Osaka's match against Anastasia Zakharova at this year's US Open earlier this week, a gaggle of ring light-wielding influencers who were packed in a luxury suite became enough of a distraction that the umpire paused the match and repeatedly asked them to quiet down. Elsewhere in the USTA Billie Jean King National Tennis […]

What happened?

During Naomi Osaka's match against Anastasia Zakharova at this year's US Open earlier this week, a gaggle of ring light-wielding influencers who were packed in a luxury suite became enough of a distraction that the umpire paused the match and repeatedly asked them to quiet down. Elsewhere in the USTA Billie Jean King National Tennis […]

Story details

During Naomi Osaka's match against Anastasia Zakharova at this year's US Open earlier this week, a gaggle of ring light-wielding influencers who were packed in a luxury suite became enough of a distraction that the umpire paused the match and repeatedly asked them to quiet down.

Elsewhere in the USTA Billie Jean King National Tennis […]

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Original source

https://www.theverge.com/tech/990426/us-open-influencers-naomi-osaka-anastasia-zakharova-callaway-good-good-ad