Technology

BMW’s in-car Spider-Man ad is villain behavior

The Verge • 2026-08-04T13:32

When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display […]

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When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard.

That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display […]

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This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.theverge.com/transportation/975172/bmw-spider-man-movie-infotainment-ad

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