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Audemars Piguet and Swatch made a $400 ‘pop’ pocket watch

The Verge • 2026-05-13T11:35

Audemars Piguet and Swatch made a $400 ‘pop’ pocket watch

Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration, Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet. Inspired by Swatch's iconic Pop watches from the '80s and Audemars Piguet's Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet […]

What happened?

Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration, Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet. Inspired by Swatch's iconic Pop watches from the '80s and Audemars Piguet's Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet […]

Story details

Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration, Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet.

Inspired by Swatch's iconic Pop watches from the '80s and Audemars Piguet's Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet […]

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Original source

https://www.theverge.com/tech/929625/swatch-audemars-piguet-x-swatch-royal-pop-pocket-watch