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As YouTube grows on TV, it eyes more interactive video across formats

TechCrunch • Wed, 08 Apr 2026

As YouTube grows on TV, it eyes more interactive video across formats

YouTube's hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

What happened?

YouTube's hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

Story details

YouTube's hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

Why it matters

This story helps build a stronger internal English tech archive around Entertainment, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/04/08/as-youtube-grows-on-tv-it-eyes-more-interactive-video-across-formats/