Technology

Apple TV is raising its subscription prices again

TechCrunch • Fri, 28 Aug 2026

Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month.

What happened?

Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month.

Story details

Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/08/28/apple-tv-is-raising-its-subscription-prices-again/

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's […]

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