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Apple’s updated App Store rules go after ‘nudify’ AI apps

The Verge • 2026-10-16T19:00

Apple’s updated App Store rules go after ‘nudify’ AI apps

Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. Apple didn't pull X or Grok from the App […]

What happened?

Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. Apple didn't pull X or Grok from the App […]

Story details

Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools.

The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors.

Apple didn't pull X or Grok from the App […]

Why it matters

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Original source

https://www.theverge.com/tech/1013314/apple-app-store-nudify-ai-apps-harassment