Apple’s strategy for smart glasses is the same as smart watches
Apple isn't just looking to take on Meta in the smart glasses market; it's looking to upend eyewear as a whole, according to Bloomberg's Mark Gurman. When the Apple Watch launched, it wasn't simply competing against the Pebbles and the Motorolas of the world. The company also had Swatch, Fossil, and Seiko in its crosshairs. […]
What happened?
Apple isn't just looking to take on Meta in the smart glasses market; it's looking to upend eyewear as a whole, according to Bloomberg's Mark Gurman. When the Apple Watch launched, it wasn't simply competing against the Pebbles and the Motorolas of the world. The company also had Swatch, Fossil, and Seiko in its crosshairs. […]
Story details
Apple isn't just looking to take on Meta in the smart glasses market; it's looking to upend eyewear as a whole, according to Bloomberg's Mark Gurman.
When the Apple Watch launched, it wasn't simply competing against the Pebbles and the Motorolas of the world.
The company also had Swatch, Fossil, and Seiko in its crosshairs.
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Original source
https://www.theverge.com/tech/940572/apples-strategy-smart-glasses-smart-watches