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Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

TechCrunch • Wed, 09 Sep 2026

Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

What happened?

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

Story details

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

Why it matters

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Original source

https://techcrunch.com/2026/09/09/apples-new-ceo-is-reviving-a-steve-jobs-strategy-from-25-years-ago/