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Apple's iPhone market share rose despite a downturn in smartphone shipments

Engadget • Tue, 13 Oct 2026

Apple's iPhone market share rose despite a downturn in smartphone shipments

Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3.

What happened?

Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3.

Story details

Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.engadget.com/2285334/apple-iphone-market-share-rose-despite-a-downturn-in-smartphone-shipments/