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Apple overhauls its EU App Store fees, loosens rules for alternative app stores

TechCrunch • Tue, 18 Aug 2026

Apple overhauls its EU App Store fees, loosens rules for alternative app stores

Apple is simplifying its EU App Store fees, replacing its per-install fee with a 5% commission for apps distributed outside the App Store and making it easier for developers to operate alternative app marketplaces.

What happened?

Apple is simplifying its EU App Store fees, replacing its per-install fee with a 5% commission for apps distributed outside the App Store and making it easier for developers to operate alternative app marketplaces.

Story details

Apple is simplifying its EU App Store fees, replacing its per-install fee with a 5% commission for apps distributed outside the App Store and making it easier for developers to operate alternative app marketplaces.

Why it matters

This story helps build a stronger internal English tech archive around Technology, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://techcrunch.com/2026/08/18/apple-overhauls-its-eu-app-store-fees-loosens-rules-for-alternative-app-stores/